ICONIC WTP

The main feature of the layout was that the cash desk and related spaces were created as an island in the centre while the brands were housed in their own distinct cubicle spaces all around. Each cubicle space not just had their own identity but also its own trial room.  The mother brand ICONIC, started with a format of three to four thousand square feet but it scaled up to a floor plate of almost 20000 square feet.  Housing leading international and indigenous affordable brands is a custom designed retail space. Every area is custom designed and the brand housing spaces are laid out to suit the look and feel. A large diversity of products gave an opportunity to design a wide range of design elements and custom designed display furniture. The entire colour and material palette is inspired from shades of Grey and Black with a play of textures in the same range to express a strength of idea.  Every detail is custom designed to give this large format store a unique and exclusive presence in the retail environment.