ICONIC AT VR

A central cluster of island trial rooms in the middle of the space was a focal feature of this outlet. It gave a completely free space on the walls of the space for a detailed and complete display. The mother brand ICONIC, started with a format of three to four thousand square feet but it scaled up to a floor plate of almost 20000 square feet.  Housing leading international and indigenous affordable brands is a custom designed retail space. Every area is custom designed and the brand housing spaces are laid out to suit the look and feel. A large diversity of products gave an opportunity to design a wide range of design elements and custom designed display furniture. The entire colour and material palette is inspired from shades of Grey and Black with a play of textures in the same range to express a strength of idea.  Every detail is custom designed to give this large format store a unique and exclusive presence in the retail environment.

Location	:	V.R. MALL NOIDA, UTTAR PRADESH
Completion	:	February 2017
Area	:	17,5060 sq.ft.
Client	:	Iconic India Retailing Private Limited