ICONIC AT TRITON

A large floor plate on lower level created a menswear and women's wear section on that level whereas kids moved to the upper level.  The mother brand ICONIC, started with a format of three to four thousand square feet but it scaled up to a floor plate of almost 20000 square feet.  Housing leading international and indigenous affordable brands is a custom designed retail space. Every area is custom designed and the brand housing spaces are laid out to suit the look and feel. A large diversity of products gave an opportunity to design a wide range of design elements and custom designed display furniture. The entire colour and material palette is inspired from shades of Grey and Black with a play of textures in the same range to express a strength of idea. The kids section however, was the opposite, all in white. Every detail is custom designed to give this large format store a unique and exclusive presence in the retail environment.

Location	:	TRITON MALL JAIPUR, RAJASTHAN
Completion	:	October 2017
Area	:	20,000 sq.ft.
Client	:	Iconic India Retailing Private Limited