ICONIC AT AMBIENCE

Built on two levels with menswear on lower level and womenswear on the upper, the circulation was centrally located and internalised. The mother brand ICONIC, started with a format of three to four thousand square feet but it scaled up to a floor plate of almost 20000 square feet.  Housing leading international and indigenous affordable brands is a custom designed retail space. Every area is custom designed and the brand housing spaces are laid out to suit the look and feel. A large diversity of products gave an opportunity to design a wide range of design elements and custom designed display furniture. The entire colour and material palette is inspired from shades of Grey and Black with a play of textures in the same range to express a strength of idea.  Every detail is custom designed to give this large format store a unique and exclusive presence in the retail environment.

Location	:	AMBIENCE MALL GURUGRAM, HARYANA
Completion	:	October 2016
Area	:	18,250 sq.ft.
Client	:	Iconic India Retailing Private Limited