ICONIC AT LOGIX

A focal element was created in the form a sculptural staircase to connect the two levels. A kids section was introduced and every detail in that area custom designed for the same. The mother brand ICONIC, started with a format of three to four thousand square feet but it scaled up to a floor plate of almost 20000 square feet.  Housing leading international and indigenous affordable brands is a custom designed retail space. Every area is custom designed and the brand housing spaces are laid out to suit the look and feel. A large diversity of products gave an opportunity to design a wide range of design elements and custom designed display furniture. The entire colour and material palette is inspired from shades of Grey and Black with a play of textures in the same range to express a strength of idea.  Every detail is custom designed to give this large format store a unique and exclusive presence in the retail environment.

Location	:	NOIDA, UTTAR PRADESH
Completion	:	May 2017
Area	:	20,300 sq.ft.
Client	:	Iconic India Retailing Private Limited